I Amsterdam
Amsterdam City Marketing
"I amsterdam." is the new motto for greater Amsterdam. It is the banner for the city marketing plans. The motto is used to profile the city assertively on the international stage. Preliminary research indicated that "I amsterdam." is eye-catching and inspiring.
"I amsterdam." will be launched in Amsterdam and region and then fan out across the world over the coming years.
The concept was devised by KesselsKramer and has been registered as a trademark.
